Perplexity removes ads in AI to maintain user trust

Perplexity, an artificial intelligence company, announced that it will no longer display ads in its chatbot, a decision confirmed during a press conference on October 16. The company believes that advertising undermines user trust and does not align with its goal of providing accurate answers.

Perplexity executives stated that ads create distrust among users, which is why the company chose not to pursue this path. It now aims to expand its offerings in corporate-specific chatbots and paid services, areas it has explored less until now.

The decision comes amid industry changes, where other companies, like OpenAI, which started displaying ads in its ChatGPT, faced negative user reactions. Anthropic, OpenAI's rival, also criticized this advertising strategy.

In the generative AI market, Perplexity was a pioneer in testing ads in 2024, but the results led to a reconsideration of this approach. Instead, the company aims to strengthen its presence in the corporate sector, competing with firms that already have stable revenues in these segments.

In summary, Perplexity seeks to preserve user trust, a priority that reflects the importance of providing accurate and reliable information, especially in a market where misinformation can easily undermine credibility.