
Defend Against Deepfakes and Social Engineering with GenAI
TL;DR
Learn how to protect yourself from deepfakes and social engineering.
Understand How to Protect Yourself from Deepfakes and Social Engineering
In the latest episode of the podcast, the chair of QCon AI New York 2025, Wes Reisz, interviews Shuman Ghosemajumder, CEO of Reken and founder of Google Trust & Safety. The experts discuss the erosion of digital trust caused by emerging technologies.
The Rise of Cybercrime
The use of deepfakes and automated social engineering has significantly expanded opportunities for cybercrime. According to Ghosemajumder, this scalability requires defenders to move away from the default trust model.
Strategies to Combat Threats
Both Reisz and Ghosemajumder argue that it is essential to adopt technologies based on behavioral telemetry and principles of game theory. These approaches enable the identification and mitigation of attacks that mimic human behavior.
Future Implications
As technology advances, protection against deepfakes and social engineering becomes increasingly crucial. Implementing more robust strategies can not only restore digital trust but also protect individuals and organizations from potential frauds and deceptions.
Content selected and edited with AI assistance. Original sources referenced above.


