Hackers Expose Fake Profile Practices on TikTok for Marketing

Hacker Attack Report Reveals Clandestine Operations on TikTok

An investigation by 404 Media revealed that hackers exposed an operation utilizing around 200 fake profiles on TikTok to promote products. This practice involves the creation of AI-generated avatars, replacing influencers in advertising campaigns.

Doublespeed's Role in Advertising Campaigns

The company Doublespeed employs a strategy using virtual characters that interact on social networks to generate engagement. According to the site, the company suggests that clients "never pay for a human being again" by offering services that simulate interactions. These profiles act as if they were real users.

Click Farms and Device Control

To avoid detection, Doublespeed uses what are known as click farms, operating hundreds of smartphones simultaneously. The attack allowed the hacker to control over 1,100 devices from the company.

Leak of Information about Accounts and Products

The attack identified a flaw that allowed the collection of information on smartphone models and fake accounts operated on TikTok. Of the 400 accounts investigated, 200 were active in promoting various products, without making it clear that they utilized AI.

Irregular Content and TikTok's Response

The profiles promoted various apps, such as language and dating applications, as well as supplements. Many posted AI-generated photos and videos that did not indicate their artificial origin, contrary to TikTok's guidelines, which require such content to be flagged.

Impacts and Changes in the Advertising Landscape

Doublespeed, which raised $1 million in funding, plans to expand its operations to other platforms, including Instagram, X, and Reddit. This practice raises questions about ethics in digital marketing and the need for stricter regulations regarding the use of AI in advertising campaigns.

Perspectives for AI Regulation in Marketing

As the use of AI grows on social media, the need for transparency and ethics becomes increasingly evident, requiring platforms and companies to adapt to ensure correct information for consumers.