Epic Games Store Launches App on New Xbox for Immediate Release

The Epic Games Store is set to be officially launched on Microsoft's next console, the successor to the Xbox Series X. Steve Allison, head of the Epic Games Store, announced plans to provide a native app on the day of the new console's release, allowing direct access to the PC game library.

Negotiations between Epic Games and Microsoft are ongoing, and according to Allison, Microsoft's current policy shows a willingness to support third-party stores. This enables Epic to launch its platform on the console as soon as it becomes available in the market, as long as it meets technical requirements.

This information reinforces speculation that the successor to the Xbox Series X will be a hybrid system capable of running both conventional console games and PC titles, bridging the gap between these two ecosystems and transforming the traditional business model previously adopted.

Epic Games Aims for a Space in the Xbox Ecosystem

Allison made the statement during a discussion about the Asus ROG Xbox Ally and the Ally X, portable devices that function as PCs and have an interface similar to the Xbox. These devices allow access to other stores like Steam and EA App, in addition to the Microsoft Store itself.

Currently, there is only a shortcut to the Epic Games Store on these devices, which links to the desktop version of the app without optimization for control. According to Allison, this situation is expected to change in the future. However, Epic's focus at the moment is to improve the overall experience of the store.

There has been no official statement from Microsoft regarding the collaboration. However, the company has confirmed that it is developing a next-generation console that is expected to resemble a PC architecture, according to reports.

Microsoft and the Approach with Other Stores

The potential introduction of the Epic Games Store on the next Xbox aligns with Microsoft's new strategies. Recently, it was indicated that the new console would follow a similar approach to the ROG Ally devices, promoting greater integration with the PC environment.

Xbox president Sarah Bond also commented on this approach, highlighting that the new console will be a "premium and high-level" experience, maintaining connectivity with the ideas employed in the line of portable devices, although without disclosing many details.

The arrival of the Epic Games Store on Xbox could significantly alter the console landscape. Unlike the traditional model where each platform controls its own digital store, the presence of a competitor would bring competition in prices and promotions, something already common in the PC market but rare among consoles.

Epic Games is expanding its operations across different platforms and had a record sales year in 2025, seeking to reach new audiences beyond PC. For Microsoft, allowing rival stores might seem risky, but it also reinforces the vision of a more flexible and open Xbox.

Prospects for the Launch of the New Xbox

Although there is no official date for the launch of the successor to the Xbox Series X, Microsoft is collaborating with AMD to develop the new console, which is expected to be released in the coming years. AMD's CEO, Lisa Su, mentioned that the console could be launched in 2027, but Microsoft has yet to establish an official window for the debut of the new device.

The future of the console promises more dynamic interactions between different gaming ecosystems. Consumers will have a more integrated and diverse experience in the console environment, which could shape the next generations of products in the industry.