Google Launches Project Genie and Transforms Texts into 3D Worlds

On Thursday (29), Google announced Project Genie, an innovative tool based on generative artificial intelligence (AI). Developed by the DeepMind laboratory, this new technology transforms texts and images into interactive environments similar to 3D games.

The Project Genie allows users to create content from texts or reference images. The service generates a navigable space that mimics the dynamics and aesthetics of modern video games.

Game control is performed via the keyboard, using the W, A, S, and D keys, and there are other functions such as jumping. However, as this is an experimental version, users may still face limitations and latency during navigation.

Features of Project Genie

During demonstrations, Google showcases how it is possible to create dynamic and expansive environments. The tool allows the user to choose the character and interact with the environment.

• Genie 3 Multimodal Language Model: Enables real-time interaction generation, simulating the physics of objects;
• Support for reference images: Users can use photos to create characters or elements in the 3D universe;
• Active community: After creating their experiences, users can visit interactive worlds generated by others.

However, the duration of the currently generated content is limited to 60 seconds, and testing is available only for users over 18 years old in the United States who subscribe to the Google AI Ultra plan.

Repercussions in the Gaming Sector

The arrival of Project Genie has sparked mixed reactions among game developers. According to financial sector information, there has been a decline in the stocks of several game companies, such as Take-Two and CD Projekt RED, as well as Unity.

Roblox, which focuses on creating interactive experiences, has also seen its stocks fall as investors assess the commercial potential of Genie, which has not yet been formally announced.

In social media, creations using the new tool can already be found. These projects range from reinterpretations of existing games to original creations, such as a cigarette pack simulator in a subway station.

Less than 24 hours since Google dropped Project Genie and people are already creating wild stuff! The era of vibe gaming starts.

15 insane examples 1. Discarded Pack of Cigarettes in the stationpic.twitter.com/R8Iuyi7nEa

However, Google may face legal issues relating to the use of known franchises. Users have discovered that it is possible to replicate popular Nintendo games, like Mario, using Project Genie.

Recently, Google also launched a new functionality of Google Chrome with the integration of Gemini, which facilitates web navigation. Check out details about this update here.