ISE 2026 Unveils Innovations to Transform B2B Solutions

From February 3 to 6, 2026, Barcelona hosted the Integrated Systems Europe (ISE), the world's largest trade fair dedicated to audiovisual systems integration and information technology (IT). This event brings together companies and decision-makers in the sector, showcasing innovations that will shape corporate environments, retail, education, and services in the coming years.

ISE stands out for its focus on the B2B market, addressing solutions aimed at efficiency, large-scale operation, and user experience. LG Electronics, for instance, demonstrated how technological innovation translates into practical applications for companies.

ISE as a Thermometer for the Corporate Market

This event reaffirms its role as a barometer of the needs of companies that rely on technology as a foundational operational base. In the 2026 edition, concepts such as **artificial intelligence**, **cloud computing**, and **data integration** were presented as integral parts of solutions that connect work environments.

LG's participation stood out with the presentation of experience zones that simulated real-world scenarios, demonstrating the integration of technologies in the everyday operations of businesses.

Applied Solutions: From the Fair to the Real World

At LG's booth, technology was contextualized in practical environments, such as drive-thrus and meeting rooms. The demonstrations showed how operating systems and software work together to optimize operations.

For example, in the hospitality sector, the Pro:Centric solution allows hotels to manage content and services directly on guest TVs, providing a personalized experience. This not only enhances customer satisfaction but also generates new revenue opportunities for establishments.

In the corporate environment, the focus was on collaboration and real-time information management. In education, connectivity between displays and platforms highlighted new formats of teaching, promoting engagement and flexibility.

LED, Scale, and High-Impact Projects

Another highlight of ISE 2026 was the evolution of **LED** solutions aimed at large-scale projects. Discussions focused on aspects such as reliability, durability, and ease of maintenance, crucial points for implementations in complex environments.

The fair made it clear that the market seeks solutions that balance visual impact and operational efficiency, reflecting the needs of large projects in Brazil.

The ISE 2026 Reading in the Brazilian Context

One of the central interviews was with Rodrigo Fiani, Vice President of Sales at LG in Brazil. He emphasized how ISE aligns with LG's strategy in the country, which aims to expand access to integrated B2B solutions tailored to local needs.

Fiani noted that companies are seeking partnerships that offer complete ecosystems of hardware, software, and intelligence, capable of solving challenges such as cost reduction and improvement in customer experience.

What ISE 2026 Signals for the Local Market

The 2026 edition of ISE demonstrates that the future of B2B solutions depends on **integration**. Isolated technologies are giving way to connected platforms that can communicate with each other under centralized management.

Artificial intelligence and cloud computing are central elements for this new standard, optimizing operations and generating meaningful insights. For the Brazilian market, this represents a chance to adopt mature, globally validated solutions tailored to local particularities.

LG's presence at ISE translates global trends into practical applications for sectors such as retail, corporate, and educational.

Reflecting on ISE 2026, it is clear that events of this type not only anticipate trends but also demonstrate how integrated technology is an essential tool for achieving tangible results.

For more information about the solutions presented by LG at ISE 2026, visit LG Brazil's business solutions page.