SAG-AFTRA Suspends Strike in Gaming Sector Over AI Agreement

SAG-AFTRA suspends strike at game studios

The SAG-AFTRA, union of artists and media professionals, suspended its strike against ten game studios. The decision was made after the union announced that its national board will meet tomorrow to discuss a temporary agreement with the developers. Additional details about the agreement will be disclosed after board approval.

Terms of the potential agreement

As reported by the Variety portal, a spokesperson for the game studios revealed some information about the terms of the potential agreement. The statement highlights that the pact aims to strengthen a three-decade partnership between the interactive entertainment industry and the union. Improvements include historic wage increases of over 24% for performers, as well as enhancements in health and safety and clauses regarding artificial intelligence (AI) that require transparency, consent, and compensation for the use of digital replicas.

Context of the strike

The strike began nearly a year ago in response to concerns about the use of AI-generated images and voices in the gaming industry. This movement aimed to ensure protection for union members against the unauthorized use of their digital likenesses. The studios involved in the Interactive Media Agreement (IMA) include big names such as:

• Activision Productions Inc.
• Blindlight LLC
• Disney Character Voices Inc.
• Electronic Arts Productions Inc.
• Formosa Interactive LLC
• Insomniac Games Inc.
• Llama Productions LLC
• Take 2 Productions Inc.
• VoiceWorks Productions Inc.
• WB Games Inc.

Additional actions against the use of AI

In addition to negotiations with the IMA studios, SAG-AFTRA has also taken action against Epic Games for the use of an AI-generated Darth Vader voice in its game Fortnite.

Future perspectives

The outcome of this situation could significantly influence how the gaming industry addresses issues related to AI and the use of digital identities. With the rise of content generation technologies, the need for regulations and agreements that protect human talent is likely to grow.